You Deserve to

Grow Fully

Your Business, Career & You

Sonja van den Bosch

Benefit from my lifelong journey of discovery and growth

Hi there, and thanks for stopping by!

I'm Sonja, and I'm here to help you grow fully - your business, your career, and yourself.

Ever feel like you're juggling too many plates on your business journey? I'm here to help you prioritise what matters most and keep you moving forward with confidence.

Wherever you are on your growth path, I am here to empower you, support you, and help you break through to the next level.

With over 25 years of experience in marketing leadership, entrepreneurship, and driving growth for businesses, teams, and people across the globe, I've navigated the steps and challenges that come with building lasting success firsthand.

One thing I've learned? When strategic direction, leadership development, and personal growth come together, it leads to amplified growth and all-round thriving. I've seen it make a difference…not only in my journey but in my clients' experiences too. 

Developing all three - strategy, leadership, and personal growth - aligns everything. When one is missing, reaching your goals becomes so much harder.

My own growth journey

Just 6 months after earning my MBA at Maastricht University, I took on a pivotal role as marketing manager for Life Fitness in the Benelux, tasked with leading the company to the #1 spot. Despite only having six months of experience instead of the required six years, I got the job. They believed in my potential.

Did I grow and step out of my comfort zone? Absolutely. It was both exhilarating and daunting, but it shaped me. I built a marketing powerhouse team that took market share from 13% to over 40%, securing the #1 position.

I discovered that with the right support, anything is possible. Thanks to an exceptional mentor, I had a brilliant first experience building and leading a team, something I loved. It helped me grow as a professional, a leader, and a person. This inspired me to give that same support to others.

A world of new adventures

Adventure kept calling me. My husband, Arjen, and I embarked on an around-the-world trip. We shared meals with locals in Vietnam, learned Spanish in Guatemala, and climbed mountains in Peru. Connecting with people from all walks of life made this experience unforgettable.

After we settled in Sydney, I once again found opportunities to grow people, teams, and businesses. I supported a national health club chain with expansion and had the best time helping a travel company go global.

Then came the twins

17 years ago,  I welcomed two incredible teachers into my life, my twin boys, Jordi and Dylan. They’ve taught me more than I could have ever imagined, and my journey as a parent has pushed me in ways I never expected.

There are so many parallels between raising a family and growing a business. Both require energy, stepping into the unknown, and creative thinking, while also creating a space where everyone feels valued and can contribute.

My twins taught me the importance of adaptability, a lesson that's just as crucial in the boardroom as it is at home.

Becoming an entrepreneur

In 2009, I founded Twinlife Marketing with a vision to offer strategic marketing expertise to SMEs while enabling experienced marketers to find meaningful, balanced work. Over the years, I’ve helped hundreds of businesses create clear strategic direction and grow their internal capability.

I thrived in mentoring and coaching, seeing business owners and marketers realise opportunities they hadn’t considered possible…something I still love today.

That's why for 3 years, I was a co-founder of a business that provided team coaching to global teams, which helped me grow as a group coach and facilitator.

Twinlife Forward: A New Chapter

When I stepped out of that in 2023, I decided it was time to level up again, becoming a qualified Neuro Emotional Integration Coach. This helped me gain even deeper insights into how personal growth can drive professional success.

I asked myself: How can I make a bigger impact? How can I make my expertise more accessible?

This led to the birth of Twinlife Forward, where I bring all my expertise, learnings, and experiences together in an integrated mentoring and coaching solution that combines strategic thinking, leadership growth, and personal growth.

It’s designed for business owners and leaders like you, who want to grow fully.

Twinlife Forward is based on a simple belief: You deserve to grow fully - your business and yourself. Growing and moving forward, that's what life is all about.

With options from one-on-one mentoring to online group coaching, I’m here to support you as you grow in business, leadership, and life.

Are you ready to take the next step in your growth journey? Let's move forward together.

To moving forward and great success!

Sonja

A few things you may not know about me

  • I speak 5 languages, thanks to growing up in the Netherlands near Germany and Belgium, where I would cross borders on my pushbike.

  • Loyalty is in my DNA. I’ve been married for over 25 years and cherish deep relationships and meaningful friendships.

  • Travel, adventure, and connecting with people from diverse backgrounds and cultures bring excitement and joy to my life.

  • I have an endless passion for learning and growth, with so many fascinating topics to explore and the world constantly evolving.

  • Every day starts with meditation and a challenging workout. It keeps me energised, strong, and centred.

Free Discovery Call

Let’s connect and see if we’re the right fit.
No pressure, just a friendly, honest conversation about
where you are now and where you’d like to grow.